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THESES

AND DISSERTATIONS

A repository for master’s theses and doctoral dissertations by BCSA and NBGN members. NBGN members can enter information about their thesis and upload pdfs, website administrators will approve final postings.

An exploratory study of consumers’ attitudes towards unethical corporate practices and the concept of consumer social responsibility.

Abstract 332

This study is an exploration of consumers’ attitudes towards unethical corporate practices and the concept of consumer social responsibility. The study amongst other things examined the concepts of corporate social responsibility (CSR), consumers’ social responsibility (CNSR) and sought to understand the relationship between both concepts. A major finding of this study is that consumers see corporate social responsibility as very important and expect businesses to be ethical, incorporating the interests of their various stakeholders in their operations. While consumers may not necessarily know the CSR policy of individual organisations, they have expectations that those businesses will be ethical. With regards to consumer social responsibility, most consumers do not know much about it and as result, do not practice it. One of this study’s recommendation is the need for more research into consumer social responsibility. Also, there is the need to improve consumer sensitization to translate their knowledge of ethics into social responsibility practices especially when making purchase and consumption decision.

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DOCUMENT INFORMATION

Author

Festus A. Ajayi

Title

An exploratory study of consumers’ attitudes towards unethical corporate practices and the concept of consumer social responsibility.

Subjects

Economics

Document Type

Master's Thesis

Source

University of East London research repository

Language

English

Publication Date

2014